Products

GREAT PRODUCTS GREAT RESULTS

Love Curl Shampoo 

For volumized, soft curls, this enhancing and taming shampoo is ideal forcurly or wavy hair. It hydrates, adds volume, and leaves hair soft and light while cleansing the hair with a gentle formula. Infused with proteins and vitamin B from Slow Food Presidia Noto almond extract, it supports naturally beautiful hair while aiding small producers in preserving traditional and artisanal plants.  Obtained with 100% clean energy. Zero impact, essential and recyclable packaging. 

Minu Shampoo

Color-protecting shampoo for colored hair that gently cleanses while boosting hair's hydration and gives lasting shine. This gentle foaming shampoo, characterized by a rich and full-bodied foam, preserves the vibrancy of colored hair, keeping it bright, shiny, and silky for longer.  Infused with natural Salina caper blossom extract that helps protect and prolong hair color. The formula is  free of parabens and sulfates SLS & SLES.

NouNou Shampoo

Shampoo for bleached, permed or relaxed hair. The rich formula gently cleanses treated hair, giving it deep hydration and restoring its natural softness. 

MoMo Shampoo 

This gel-like foaming shampoo provides deep hydration to dry and dehydrated hair. Infused with Cartucciaru melon extract, it is rich in water, vitamins and mineral salts, to promote lasting hydration. The formula is without sulphates, without parabens.

Volu Shampoo 

Volumizing shampoo for fine or limp hair. It gently cleanses the hair making it soft and light with a lasting boost of body and volume. 

Melu Shampoo

Elasticizing anti-breakage shampoo for long or damaged hair. Its formula, characterized by a soft and creamy foam, is designed to gently cleanse the hair, making it shiny and silky. 

Solu Shampoo

Shampoo formulated to remove the residue of styling products or before a perm service. The rich and airy foam leaves the hair extremely clean.

Solu Sea Salt Scrub Cleanser

Winner Best Clarifying Treatment 2020, Women's Health. Sea salt shampoo refreshes the scalp and removes impurities. It also gives incredible texture. 

DeDe Shampoo

Shampoo characterised by a soft lather, formulated to gently cleanse the hair making it light and shiny. Ideal for medium fine & fine hair for daily use.

Heart of Glass Shampoo 

Gentle shampoo to cleanse and clarifies blondes tones, providing nourishment to natural and cosmetically treated hair.

Love Curl Cleansing Cream 

All in one shampoo and conditioner ideal for wavy to very curly hair. It looks like a light cleansing cream that gently removes impurities and makes the hair extremely soft. 

Dry Shampoo 

Waterless style extender that cleanses the hair, thus adding volume without any residue. It absorbs oil and impurities leaving behind a soft and natural finish. It helps to prolong the duration of the blow-dry by delaying the time of washing. 

Hair Refresher

Cleansing spray to refresh and clean the hair without using water. It absorbs the excess sebum, and gives immediate body to the hair.

Love Shampoo Bar 

Smoothing solid shampoo bar for coarse or frizzy hair. A solid texture that develops into a rich creamy foam during application to give softness, shine and silky texture.

MoMo Shampoo Bar 

Moisturizing solid shampoo bar for dry or dehydrated hair. A solid texture that develops into a rich creamy foam during application to give softness, shine and silky texture. 

Volu Shampoo Bar 

Solid shampoo bar that gives body and volume to fine or limp hair. A solid texture that develops into a rich creamy foam during application to give softness, shine and silky texture. 

DeDe Shampoo Bar 

Solid shampoo bar for gentle daily cleansing for all hair types. A solid texture that develops into a rich creamy foam during application to give softness, shine and silky texture.

Minu Conditioner 

Illuminating and protective conditioner for coloured hair. Its formula gently detangles coloured hair making it soft and silky.

Love Smoothing Conditioner

This  anti-frizz smoothing conditioner tames coarse, frizzy or unruly hair, leaving hair controlled, combable and shiny for a sleek, smooth look.  Infused with Minuta Olive extract from Slow Food Presidia, rich in fatty acids and vitamin E, it contributes to provide nourishment and softness.

Oi Conditioner

A Roucou oil-infused conditioning cream ideal for all hair types, providing moisture,softness, and shine. This softening treatment nourishes with antioxidant-rich Roucou oil, giving your hair a full-bodied effect and a delightful sensory scent.

NouNou Conditioner

Conditioner for bleached, permed or relaxed hair. The formula moisturizes and nourishes hair in depth making it easy to untangle, soft and giving it body without weighing it down.

Melu Conditioner

Conditioner for long or damaged hair. The conditioning action moisturizes the hair, nourishes the ends and prevents their breakage. The light formula makes the hair smooth and soft without weighing it down.

MoMo Conditioner

Conditioner for dry or dehydrated hair. Its moisturizing formula is designed to untangle the hair, hydrating it and leaving it soft and silky.

Heart Of Glass Conditioner

Blonde enhancing conditioner, provides intense nourishment and fortifying action on the hair fibre, thanks to the exclusive Biacidic bond complex and the Baobab extract. It balances unwanted undertones, while illuminates blonde shades.

DeDe Conditioner

This conditioner's moisturizing formulation is designed to untangle hair making it soft, without weighing it down. Ideal for medium fine and fine hair.

DeDe Hair Mist

Light leave-in hair milk formulated to detangle hair. It moisturizes and remineralizes all types of hair without weighing it down. Ideal for frequent use.

Love Curl Conditioner

Conditioner to enhance and control wavy or curly hair. Its formula makes the hair soft and light giving elasticity and volume without weighing it down.

NouNou Hair Mask

Repairing mask for bleached, permed or relaxed hair. It restores hydration and body to hair nourishing it in depth. 

Treated hair is silky, not weighed down. 

Oi Hair Butter 

Antioxidant nourishing butter with a sensory scent. It has an anti-frizz disciplinary action giving extraordinary softness and brightness to the hair with an immediate cosmetic effect. Thicker than the OI Conditioner, the OI Hair Butter will provide ultimate nourishment to all hair types.

Love Curl Hair Mask 

Curl mask with extra conditioning power for wavy or curly hair. It gives remarkable softness and hydration leaving you with nourished and workable curls.

Minu Hair Mask 

Mask for coloured hair. Its formula is designed to deeply nourish coloured hair, make it soft and silky, extending the duration of cosmetics colour. It does not weigh the hair down. 

Heart Of Glass Intense Treatment 

This intense cosmetic treatment to reinforce blondes. Thanks to the Biacidic bond complex and the Baobab extract it strengthens the hair fibre, helping to prevent breakage, for nourished hair, immediately brightened.

Love Smoothing Intense Mask 

This anti-frizz mask instantly tames coarse or frizzy hair, smoothing flyaways for a sleek, smooth style. It helps to reduce unwanted volume and tame the hair, facilitating straightening, providing softness and an immediate anti frizz action in just 30 seconds processing time. 

It is infused with Minuta olive extract, which is abundant in fatty acids and vitamin and therefore contributes to boost hair's shine and elasticity. The formula is free of parabens and sulfates SLS & SLES.

Minu Hair serum

Leave-on serum for all coloured hair types. The moisturizing formula is specific to protect the colour extending its duration and to give great shine.

Oi All in One Milk

Our best-selling multi-functional leave-in treatment milk controls frizz, hydrates, protects, and softens, leaving hair shiny and silky. This hydrating milk conditioning spray tames and detangles for a smooth, naturally shiny look. Formulated with Roucou oil, rich in beta-carotene and natural antioxidants, it also contains deeply moisturizing provitamin B5 and a functional amino complex that provides resistance to stress and heat protection up to 230°. Ideal for fine to medium hair will also provides hydration for coarse hair. Enjoy your best hair with its delightful, long-lasting sensory scent.

Primer 

Leave-in spray that primes hair for a perfect blowout. It serves as a heat protectant spray, an anti-humidity barrier and a shine-enhancer, reducing styling time.

Sheer Glaze

Brightening thermal leave-on fluid for blondes. Provides hydration, shine, and heat protection. Thanks to the patented Fortifying Botanical Shield, it gives elasticity and vigour to the hair fiber, helping to extend the duration of the blow-dry. This heat protectant will protect strands from temperatures up to 230°C / 450°F. 

Curl Primer

Moisturizing milk that gives definition to the hair, detangling it and making styling easy. With an anti-humidity effect ideal for wavy or curly hair.

Hair Smoother 

Leave-on cream to smooth frizzy & unruly hair. The formula moisturizes the hair making it easy to comb and shiny.

Hair Perfector 

Leave-on cream to smooth frizzy & unruly hair. The formula moisturizes without weighing the hair down. The hair is soft, easy to comb and shiny. 

Plus, the Love Smoothing Perfector is a heat protectant for temperatures up to 230°C / 450°F.

Oi Souffle

Discover our liquid-to-foam leave-in, specially crafted to add body and shine to even the finest hair without weighing it down. Enriched with the iconic Roucou oil and chicory root extract, this product delivers a silky, light bodifying effect that makes your hair look visibly fuller and shinier. With each use, you'll notice your hair is up to 2.3 times shinier, capturing light for a dazzling glow. 

Our leave-in bodifying foam also provides heat protection up to 230°C (446°F), safeguarding your hair—whether it's fine or medium-thick—during blow-drying and styling. 

The transformative formula of OI Soufflé starts as a liquid in the bottle and turns into a soft foam upon dispensing, ensuring easy and even application. Perfect for all hair types, from straight to wavy to curly, this multifunctional mousse not only boosts shine but also enhances silkiness, leaving your hair looking and feeling its best. 

Invisible No Gas Spray

A humidity-resistant, flexible non-aerosol hairspray for brushable hold and a natural, touchable finish.

Extra Strong Hairspray

For styles that hold up against humidity, time and movement. This Is An Extra Strong Hairspray locks hair into place for as long as need be, without leaving residue or stickiness.

Texturing Serum 

Hair serum that lets you achieve a texturizing effect without giving up softness or workability. It’s the perfect choice for creating body, structure and shape while you blow-dry. 

Melu Hair Shield 

Ideal for protecting all types of hair from stress caused by straightener or blow dryer. The Melu spray effectively protects the hair from heat temperatures up to 230°C / 450°F.

Volu Hair Mist 

Leave-on root lifitng spray for added volume, suitable for all hair types. It does not weigh down and leaves the hair soft and shiny.

Love Curl Revitalizer 

Elasticising and revitalizing spray for wavy or curly hair. It boosts the vitality and elasticity of curls between shampoos and controls frizz. 

Invisible Serum 

Leave-in serum for soft texture and flexible control. This Is An Invisible Serum creates a casual, tousled, satiny and lived-in look with anti-frizz effects. 

Medium Hold Pliable Paste 

For controlled, versatile styling with a natural finish. This Is A Medium-Hold Pliable Paste maintains the natural shine and movement of hair, never leaving it stiff or sticky. 

Medium Hold Modeling Gel 

For great definition without the stiffness. Our medium hold defining gel gives body and elasticity to curls, dries quickly and eliminates frizz.

Strong Hold Cream Gel 

For creating structure and definition on short hair styles. This strong hold gel is quick-drying, residue-free and workable. 

Relaxing Moisturizing Fluid 

For creating a perfectly straight-haired look. This Is A Relaxing Moisturizing Fluid adds shine, eliminates frizz, moisturizes hair, and protects against humidity. 

Texturizing Dust 

For instant, long-lasting volume and workable texture. This Is A Texturizing Dust creates structured hold, luxurious fullness and refreshes day-old blowouts without leaving any residue. 

Shine Wax 

For creating glossy and sleek, structured styles. This Is A Shine Wax is a light-hold, creamy wax to polish a slicked-back look or up-do without leaving hair sticky or weighted.

Forming Pomade 

Create a workable texture to style short hair. Lightweight formula that allows you to style and rework your hair, without any sticky or greasy residue.

Medium Hold Finishing Gum 

For creating sleek styles and defined texture with medium hold. This Is A Medium Hold Finishing Gum is a workable, lightweight styling gum without any sticky or greasy residue.

Sea Salt Spray 

This sea spray is perfect to give your hair a tousled, beachy, full-bodied look. A little goes a long way, perfect to bring out those natural waves.

Oil Non Oil 

A light oil for natural-looking and hydrated texture. This Is An Oil Non Oil adds structure and definition to hair, smoothing frizz without leaving any residue. Winner Best Beauty Buys, INSTYLE.

Volume Boosting Mouuse 

For adding airy volume to any type of hair. This Is A Volume-Boosting Mousse is creamy with a snow-like texture, perfect for giving your hair light and natural-looking body. 

Dry Texturizer

For piecey, defined texture and hold. This Is A Dry Texturizer gives the hair an instant full-bodied and tousled look without weighing it down. 

Shimmering Mist

Glossy mist for shiny and velvety hair, adding shine and fighting frizz without weighing hair down.

Strong Hairspray

Invisible strong hold hairspray gives the hair humidity-resistant structure without weighing it down. Easy to work with and wash out.

Medium Hairspray

Invisible strong hold hairspray gives the hair humidity-resistant structure without weighing it down. Easy to work with and wash out.

Shimmering Mist

Glossy mist for shiny and velvety hair, adding shine and fighting frizz without weighing hair down.

Extra Strong Hairspray

For styles that hold up against humidity, time and movement. This Is An Extra Strong Hairspray locks hair into place for as long as need be, without leaving residue or stickiness. 

Primer

Leave-in spray that primes hair for a perfect blowout. It serves as a heat protectant spray, an anti-humidity barrier and a shine-enhancer, reducing styling time.

Curl Gel Oil

Transformative gel-to-oil treatment for well-defined, hydrated curls. This hair gel oil is ideal for curly to coily hair. 

Curl Moisturizing Mousse

Add hydration and define your curls with our curl defining mousse. Keep the curl bouncy and nourished without the added frizz. 

Strong Dry Wax

For creating soft definition and separation. This Is A Strong Dry Wax texturizes hair, leaving it matte and residue-free. 

Strong Moulding Clay

For matte styles with a strong hold. Get creative with hairstyling, and be sure of a long-lasting hold without a sticky or wet-looking finish. 

Perfecting Hairspray

Invisible strong hold hairspray characterized by an ultra-fine mist. It dries quickly, resists humidity and preserves the natural movement of the hair, without stiffening or weighing it down. 

Curl Building Serum

This curl-enhancing, leave-in serum createsbouncy, defined curls without weighing hair down. It smooths unruly curls while promoting lightness and bounce. Its light hold and workability, combined with frizz-fighting power, make it the best serum for wavy to curly hair. Without Paraben and added colorant.

Dry Wax Finishing Spray

Achieve a satin-matte, wax-like finish with the lightness of a spray for easy control and styling. Ideal for short or long hair, it adds instant texture and dimension without any stiffness or oily residue. Enjoy undone definition with flexible hold, separation, and a soft, natural look with this reworkable and versatile product suitable for any hair length